Uber’s first test of crisis surge cap went unnoticed in October

Gigaom

All eyes are on New York, where along with a massive incoming storm, Uber is rolling out its emergency surge pricing cap. On Monday, there was a flurry of coverage by media outlets from Bloomberg to Time, with some saying this marks, “a chance for Uber Technologies Inc. to show it has learned from past mistakes.”

But this isn’t the first time Uber has capped surge pricing during a state of emergency — it’s the second.

According to a source familiar with the testing, Uber used its new surge price capping system in October during Hurricane Ana in Hawaii, which appears to have gone unreported by media. The company didn’t make a fuss of the development, choosing to introduce the system without scrutiny. Although Hawaii declared a state of emergency during that time, Hurricane Ana didn’t cause much damage.

Here’s how Uber calculates surge pricing in states of emergency: It chooses the fourth highest surge rate in the 60 days…

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